Privacy Policy

Houpt Brothers LLC d/b/a Elite Body Shops ("Elite Body Shops," "Company," "we," "us," or "our") respects your privacy and is committed to protecting personal information that we collect through our website, digital services, communications, sales activities, and business relationships.

This Privacy Policy explains what information we collect, how we collect it, how we use it, when we disclose it, how we protect it, how long we may retain it, and the choices and rights that may be available to you.

This Privacy Policy applies to information collected through:

• https://elitebodyshops.com
• Our websites, landing pages, forms, and applications;
• Our customer relationship management ("CRM") systems;
• Our digital services;
• SMS, email, telephone, video conferencing, and other communications;
• Sales and onboarding activities;
• Payment and billing systems;
• Marketing and advertising activities;
• Customer-support interactions;
• Website and service analytics;
• Recorded communications where applicable; and
• Other services or interactions operated by or on behalf of Elite Body Shops.

By using our website or services, you acknowledge that you have had an opportunity to review this Privacy Policy.

Where applicable law requires a specific form of notice or consent for a particular activity, Elite Body Shops will seek to provide the applicable notice and obtain the applicable consent through an appropriate mechanism.

1. Who We Are

The entity responsible for the information described in this Privacy Policy is:

2. Information We Collect

Depending on how you interact with Elite Body Shops, we may collect the following categories of information.

2.1 Identifying and Contact Information

This may include:

• First and last name;
• Business name;
• Email address;
• Telephone number;
• Mailing or business address;
• City, state, and ZIP code;
• Username or account information;
• Contact preferences; and
• Other information you voluntarily provide.

2.2 Business and Professional Information

If you interact with Elite Body Shops as a business owner, employee, contractor, or representative, we may collect:

• Business name;
• Industry;
• Business location;
• Job title or role;
• Business website;
• Services offered;
• Business contact information;
• Marketing preferences;
• General business information; and
• Information necessary to provide our services.

2.3 Account and Service Information

We may collect information relating to your use of our services, including:

• Account information;
• Subscription information;
• Services purchased;
• Service configuration;
• Website information;
• CRM information;
• Appointment information;
• Lead information;
• Customer-support communications;
• Service requests;
• Account activity;
• Preferences; and
• Other information necessary to provide the services.

2.4 Payment and Billing Information

When you purchase services, we may collect:

• Billing name;
• Billing address;
• Subscription information;
• Transaction information;
• Payment status;
• Invoice information;
• Payment history;
• Payment authorization records; and
• Other billing-related information.

Payment-card information may be collected and processed by third-party payment processors.

Elite Body Shops does not intentionally store complete payment-card numbers, card security codes, or other sensitive payment-card authentication data in ordinary CRM notes, emails, or customer records.

Where payment information is collected directly through a third-party payment processor, that processor may process the information according to its own privacy policy and terms.

2.5 Communications

We may retain records of communications between you and Elite Body Shops, including:

• Emails;
• Text messages;
• Telephone communications;
• Video calls;
• Zoom meetings;
• Support requests;
• Website inquiries;
• Appointment requests;
• Chat communications;
• Sales communications;
• Account communications; and
• Other communications relating to our services.

Communications may be retained when reasonably necessary for purposes such as:

• Providing services;
• Customer support;
• Training;
• Quality assurance;
• Documentation;
• Account administration;
• Fraud prevention;
• Security;
• Dispute resolution;
• Payment and billing documentation;
• Protecting our legal rights; and
• Complying with applicable law.

2.6 Call and Video Recording

Elite Body Shops may record telephone calls, video meetings, Zoom meetings, or other communications in circumstances where recording is permitted and appropriate notice and consent requirements have been satisfied.

Recorded communications may include audio, video, screen-sharing content, meeting chat, transcripts, captions, or other information contained within the recorded session, depending on the technology and settings used.

Recordings may be used for purposes including:

• Documenting sales discussions;
• Documenting subscription or payment authorization;
• Confirming the services, pricing, and terms discussed;
• Quality assurance;
• Training;
• Customer support;
• Dispute resolution;
• Fraud prevention;
• Security;
• Internal business records;
• Compliance;
• Protecting our rights; and
• Other legitimate business purposes.

Elite Body Shops will not intentionally record a communication in circumstances where doing so would violate applicable recording or interception laws.

Where applicable law requires consent from one or more participants before recording, Elite Body Shops will provide an appropriate recording notice and obtain the required consent before or at the beginning of the recording.

If you do not wish to participate in a recorded communication where recording is optional, you may request an alternative communication method where reasonably available.

For Zoom meetings, Zoom may independently display or provide recording notifications to meeting participants when a meeting is being recorded. Zoom's own recording-notification and consent functionality may therefore also apply.

2.7 Internet and Device Information

When you visit our website or interact with our online services, we may automatically collect certain technical information, including:

• IP address;
• Browser type;
• Device type;
• Operating system;
• Referring URL;
• Pages visited;
• Links clicked;
• Approximate location derived from IP address;
• Date and time of access;
• Website interaction information;
• Diagnostic information; and
• Other standard technical information.

We do not intentionally collect precise GPS location information through our website unless specifically disclosed at the time of collection.

2.8 Cookies and Similar Technologies

We may use cookies, pixels, tags, scripts, analytics technologies, and similar technologies to operate, secure, measure, and improve our website and services.

These technologies may help us:

• Maintain website functionality;
• Remember preferences;
• Understand website traffic;
• Measure advertising performance;
• Analyze website usage;
• Improve user experience;
• Detect fraud or abuse;
• Measure conversions; and
• Understand how visitors interact with our website.

The specific technologies used may change over time as our website, service providers, and technology stack change.

3. How We Collect Information

We may collect information through the following methods.

3.1 Directly From You

For example, when you:

• Submit a website form;
• Request information;
• Book a call;
• Purchase services;
• Provide payment information;
• Contact us;
• Subscribe to communications;
• Request support;
• Participate in a sales call;
• Participate in a Zoom or other video meeting;
• Provide information during onboarding; or
• Otherwise voluntarily provide information.

3.2 Automatically

We may collect technical information through:

• Cookies;
• Analytics technologies;
• Server logs;
• Pixels;
• Conversion tracking;
• Security systems; and
• Similar technologies.

3.3 From Service Providers

We may receive information from companies that help us operate our business, including providers of:

• CRM services;
• Payment processing;
• Hosting;
• Communications;
• Scheduling;
• Analytics;
• AI services;
• Security;
• Website technology; and
• Other business services.

3.4 From Advertising and Marketing Platforms

Where applicable, information may be received from advertising or marketing platforms used to promote our services, measure advertising performance, or understand campaign results.

3.5 From Publicly Available Sources

We may obtain business-related information from publicly available websites, business directories, social-media pages, public records, or other publicly available sources.

4. How We Use Information

We may use personal information for the following purposes.

4.1 Providing Services

We may use information to:

• Create and maintain accounts;
• Provide websites and digital services;
• Process subscriptions;
• Process payments;
• Provide customer support;
• Manage leads;
• Provide CRM services;
• Provide marketing services;
• Configure automations;
• Manage appointments;
• Provide communications;
• Maintain and improve services; and
• Perform other services requested by clients.

4.2 Sales, Enrollment, and Payment Documentation

We may use information and communication records to:

• Process service enrollments;
• Document pricing and service discussions;
• Document payment authorization;
• Confirm recurring subscription authorization;
• Maintain invoices and receipts;
• Respond to billing disputes;
• Respond to chargebacks;
• Verify cancellation requests;
• Maintain account histories; and
• Establish or defend contractual or legal claims.

Where legally permitted, recorded calls or meetings may be used as part of these records.

4.3 Communications

We may use information to communicate with you regarding:

• Your account;
• Payments;
• Services;
• Appointments;
• Requests;
• Customer support;
• Important notices;
• Security matters;
• Service changes;
• Marketing communications where permitted; and
• Other communications for which you have provided appropriate consent or where otherwise permitted by law.

4.4 Marketing

Where legally permitted, we may use contact information to communicate:

• Marketing offers;
• Promotions;
• Announcements;
• Service information; and
• Other information about Elite Body Shops.

Where consent is required, we will obtain and maintain the applicable consent.

You may unsubscribe from marketing emails using the unsubscribe mechanism included in the applicable email.

SMS marketing is subject to the SMS provisions below.

4.5 Analytics and Improvement

We may use information to:

• Analyze website usage;
• Improve our services;
• Develop new features;
• Diagnose technical problems;
• Measure performance;
• Improve marketing;
• Understand customer needs; and
• Improve user experience.

4.6 Security and Fraud Prevention

We may use information to:

• Detect unauthorized activity;
• Prevent fraud;
• Protect accounts;
• Protect our systems;
• Investigate security incidents;
• Enforce our Terms of Service; and
• Protect our Company, customers, and service providers.

4.7 Legal and Business Purposes

We may use information to:

• Comply with applicable law;
• Respond to lawful requests;
• Protect our legal rights;
• Resolve disputes;
• Enforce agreements;
• Maintain business records;
• Conduct accounting and auditing;
• Complete corporate transactions; and
• Carry out other legitimate business purposes.

5. SMS and Text Messaging Privacy

Elite Body Shops may provide SMS messaging services to customers, prospects, leads, or other individuals who have provided appropriate consent where required.

5.1 SMS Consent

Where required, we obtain consent before sending marketing or other messages subject to consent requirements.

SMS opt-in information may include:

• Mobile telephone number;
• Opt-in status;
• Date and time of opt-in;
• Method of opt-in;
• Consent language presented;
• Source of consent;
• Related account information; and
• Opt-out or other messaging preferences.

5.2 SMS Data Protection

We do not sell SMS opt-in information, including mobile telephone numbers and consent records, to third parties or affiliates for their own independent marketing purposes.

SMS information may be disclosed to service providers and technology vendors when reasonably necessary to provide, operate, maintain, secure, or support the messaging service.

These providers may include:

• Messaging providers;
• Telecommunications carriers;
• CRM providers;
• Hosting providers;
• Technology providers; and
• Other service providers necessary to operate the messaging system.

5.3 Opt-Out

You may stop SMS messages by replying:

STOP

to the applicable messaging number.

After receiving an opt-out request, we will process the request in accordance with applicable messaging requirements.

5.4 Help

For assistance, reply:

HELP

where supported, or contact:

Email: info@elitebodyshops.com

Phone: 724-800-3052

5.5 Message and Data Rates

Standard message and data rates may apply depending on your wireless provider and plan.

Message frequency varies depending on your interactions with Elite Body Shops and the services or communications for which you have opted in.

5.6 Carrier Liability

Wireless carriers are not responsible for delayed or undelivered messages.

5.7 SMS Compliance

We seek to operate our messaging programs in accordance with applicable federal and state laws, telecommunications requirements, carrier requirements, and applicable industry standards.

6. Information Sharing and Disclosure

We do not sell personal information for money.

We may disclose personal information in the following circumstances.

6.1 Service Providers

We may share information with companies that help us operate our business, including providers of:

• CRM services;
• Website hosting;
• Website technology;
• Payment processing;
• SMS and voice services;
• Email services;
• Analytics;
• AI technology;
• Customer support;
• Security;
• Data storage;
• Scheduling;
• Marketing;
• Advertising;
• Technical support; and
• Other business services.

These providers may process information on our behalf and may be subject to contractual, legal, or other obligations regarding their handling of information.

6.2 Payment Processors

Payment information may be processed through third-party payment processors.

These processors may collect and process payment information according to their own privacy policies and terms.

6.3 Advertising and Analytics Providers

Where applicable, we may provide or permit certain information to advertising and analytics providers to:

• Measure advertising performance;
• Understand website traffic;
• Improve advertising;
• Deliver relevant advertising;
• Measure conversions;
• Prevent fraud; and
• Analyze marketing performance.

Depending on applicable law and the technologies used, certain disclosures to advertising providers may be considered "sharing," "targeted advertising," or another regulated activity.

Where legally required, we will provide applicable opt-out mechanisms.

6.4 Legal Requirements

We may disclose information when reasonably necessary to:

• Comply with law;
• Respond to subpoenas;
• Respond to court orders;
• Respond to lawful governmental requests;
• Protect rights or property;
• Investigate fraud;
• Protect users or the public;
• Enforce our agreements; or
• Protect against security threats.

6.5 Business Transactions

If Elite Body Shops is involved in a merger, acquisition, financing, restructuring, bankruptcy, sale of assets, or similar transaction, personal information may be transferred as part of that transaction, subject to applicable law.

6.6 With Your Direction

We may disclose information when you direct us to do so or otherwise provide appropriate authorization.

7. Third-Party Technology and Service Providers

Elite Body Shops uses third-party technology to operate and provide its services.

Depending on the services being provided, these providers may include:

• GoHighLevel;
• Zoom;
• Payment processors;
• Website and hosting providers;
• Domain registrars;
• SMS and telecommunications providers;
• Email providers;
• Google services;
• Meta services;
• Analytics providers;
• AI technology providers;
• Security providers;
• Scheduling providers; and
• Other technology providers.

The specific providers used may change over time as our technology stack changes.

Elite Body Shops does not currently use PostHog, TikTok, or LinkedIn tracking or advertising technologies as part of its standard website technology stack.

If our technology stack materially changes in a manner that affects privacy practices, we may update this Privacy Policy as appropriate.

Third-party providers operate under their own terms and privacy policies.

Elite Body Shops does not control the privacy practices, security practices, availability, or policies of third-party providers.

8. Artificial Intelligence

Elite Body Shops may use artificial intelligence and machine-learning technologies to provide, operate, improve, or support services.

AI technologies may be used for purposes including:

• Website development;
• Content generation;
• Marketing;
• Customer communication;
• Lead management;
• CRM functions;
• Automation;
• Chat functionality;
• Analysis;
• Support; and
• Other business processes.

Depending on the service, information submitted to an AI-enabled system may be processed by the applicable AI technology provider.

We seek to use reasonable safeguards when selecting and configuring technology providers.

AI systems may produce inaccurate, incomplete, outdated, or incorrect information.

Elite Body Shops does not use AI systems as a substitute for professional legal, medical, financial, accounting, insurance, or other professional advice.

Where applicable, users and clients should review AI-generated information before relying upon it for important business decisions.

9. Client Data and Business Customer Information

When Elite Body Shops provides services to a business customer, the business customer may provide information concerning its employees, customers, prospects, leads, appointments, or other individuals.

In such circumstances, Elite Body Shops may process that information on behalf of the business customer as necessary to provide the contracted services.

The business customer remains responsible for:

• Determining what information it collects;
• Obtaining required notices and consents;
• Determining applicable legal requirements;
• Using the information lawfully;
• Responding to requests from its customers where applicable; and
• Configuring its use of the services in compliance with applicable law.

Elite Body Shops may process such information as reasonably necessary to provide, maintain, secure, support, troubleshoot, and improve the services and as otherwise permitted by the applicable agreement or law.

10. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

• Provide services;
• Maintain accounts;
• Process transactions;
• Maintain business and accounting records;
• Resolve disputes;
• Enforce agreements;
• Prevent fraud;
• Maintain security;
• Comply with legal obligations; and
• Perform legitimate business functions.

Retention periods vary depending upon the type of information and the reason it was collected.

10.1 Recorded Communications

Recorded telephone calls, Zoom meetings, video meetings, transcripts, or related records may be retained for a period reasonably necessary for:

• Documentation;
• Billing;
• Payment authorization;
• Customer support;
• Training;
• Quality assurance;
• Security;
• Fraud prevention;
• Dispute resolution;
• Legal claims or defenses;
• Compliance; and
• Legitimate business recordkeeping.

We may retain recordings longer when reasonably necessary to preserve evidence relating to an actual or anticipated dispute, legal obligation, chargeback, investigation, or other legitimate business purpose.

When recorded communications are no longer reasonably necessary, we may delete or securely dispose of them, subject to applicable law and legitimate business needs.

10.2 General Retention

When information is no longer reasonably necessary, we may delete, anonymize, or securely dispose of it, subject to applicable law and legitimate business needs.

11. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, use, disclosure, alteration, or destruction.

Safeguards may include:

• Access controls;
• Authentication mechanisms;
• Encryption where appropriate;
• Secure technology configurations;
• Vendor controls;
• Monitoring;
• Security updates;
• Backups;
• Internal policies; and
• Other reasonable security measures.

However, no electronic system, internet transmission, database, recording system, or method of storage can be guaranteed to be completely secure.

Accordingly, we cannot guarantee absolute security.

If we determine that a security incident requires notification under applicable law, we will provide notifications as required by applicable law.

12. Your Privacy Choices

Depending on applicable law and your circumstances, you may have choices regarding your information.

These may include:

Access

You may request access to certain personal information we maintain about you.

Correction

You may request correction of inaccurate personal information.

Deletion

You may request deletion of certain personal information, subject to applicable exceptions.

Portability

Where required by applicable law, you may request certain information in a portable format.

Marketing Email

You may unsubscribe from marketing emails by using the unsubscribe mechanism included in the email.

SMS

You may opt out of SMS messages by replying STOP.

Other Communications

You may contact us to request changes to certain communication preferences.

Recorded Communications

Where legally required or otherwise applicable, you may ask whether a particular communication is being recorded before participating.

If recording is optional, you may request an alternative communication method where reasonably available.

13. State Privacy Rights

Privacy laws vary by state.

Depending on where you live and whether an applicable law covers you, you may have rights regarding your personal information, including rights to:

• Access;
• Correct;
• Delete;
• Obtain a copy of certain information;
• Limit certain uses of personal information; or
• Opt out of certain regulated processing activities.

Certain state laws may also provide rights relating to targeted advertising, profiling, sale or sharing of personal information, sensitive personal information, or other regulated processing activities.

We will respond to qualifying privacy requests in accordance with applicable law.

We will not discriminate against you for exercising privacy rights where prohibited by applicable law.

Because privacy laws and thresholds can change, the rights available to a particular individual may depend upon:

• Their state of residence;
• Whether the applicable law applies to them;
• The nature of the information;
• The nature of the Company's relationship with them; and
• Applicable statutory exemptions.

14. How to Submit a Privacy Request

To submit a privacy-related request, contact us at:

Email: info@elitebodyshops.com

Phone: 724-800-3052

Please include enough information for us to reasonably identify you and understand your request.

We may need to verify your identity before fulfilling certain requests in order to protect personal information from unauthorized disclosure.

We may request additional information when reasonably necessary to verify a request.

We will respond within the timeframe required by applicable law.

If applicable law permits an extension, we may take additional time and will provide notice as required.

15. Authorized Agents

Where required by applicable law, you may designate an authorized agent to submit a privacy request on your behalf.

We may require appropriate documentation establishing the agent's authority and may independently verify the requester's identity as permitted or required by law.

16. Appeals

Where applicable law provides a right to appeal a privacy-request decision, you may request an appeal by contacting:

Email: info@elitebodyshops.com

Subject line: Privacy Appeal

We will process the appeal in accordance with applicable law.

17. Do Not Sell or Share / Targeted Advertising

Elite Body Shops does not sell personal information for monetary consideration.

However, certain advertising and analytics technologies may involve disclosures of online identifiers, internet activity information, or similar information to advertising providers.

Depending on applicable law, these disclosures may be considered "sharing," "targeted advertising," or another regulated activity.

Where required by applicable law, we will provide appropriate opt-out mechanisms.

If you have questions regarding whether a particular technology is used on our website or wish to exercise an applicable privacy right, contact:

info@elitebodyshops.com

18. Cookies and Tracking Technologies

Our website may use cookies and similar technologies.

These technologies may include:

• Essential cookies;
• Analytics cookies;
• Performance technologies;
• Advertising pixels;
• Conversion tracking;
• Session technologies; and
• Similar technologies.

We do not currently use PostHog, TikTok, or LinkedIn tracking technologies as part of our standard website technology stack.

Third-party services that we use may nevertheless use their own cookies, technologies, or identifiers when their services are integrated into our website or communications.

You may be able to control cookies through your browser settings.

Blocking or deleting cookies may affect certain website functionality.

The specific cookies and technologies used may change as our website and technology providers change.

19. Third-Party Websites

Our website or communications may contain links to third-party websites, applications, platforms, or services.

We are not responsible for the privacy practices, security, content, or policies of third parties.

We encourage you to review the privacy policies of third-party websites before providing information to them.

20. Children's Privacy

Our services are intended for businesses and adults and are not directed toward children.

We do not knowingly collect personal information from children in violation of applicable law.

If you believe a child has provided personal information to us in circumstances where it should not have been collected, please contact:

info@elitebodyshops.com

We will take reasonable steps to address the situation as required by applicable law.

21. International Users

Elite Body Shops operates in the United States.

If you access our website or services from outside the United States, your information may be transferred to, stored in, and processed in the United States or other countries where our service providers operate.

Those jurisdictions may have privacy laws that differ from those in your country of residence.

22. Business Communications

If you communicate with Elite Body Shops in connection with a business, your information may be treated as business-contact information where applicable law provides different treatment for business information.

Business customers remain responsible for determining whether information supplied to Elite Body Shops is subject to privacy or data-protection requirements applicable to their customers, employees, or other individuals.

23. Information Relating to Fraud, Security, and Abuse

We may collect and process information necessary to detect, investigate, prevent, and respond to:

• Fraud;
• Abuse;
• Unauthorized account access;
• Security incidents;
• Payment disputes;
• Spam;
• Malicious activity;
• Service abuse; and
• Other unlawful or prohibited activity.

This may include:

• Technical information;
• Account information;
• Communication records;
• Recorded communications;
• IP addresses;
• Transaction information;
• Payment authorization records; and
• Other relevant information.

24. Payment Disputes and Chargebacks

If you initiate a payment dispute or chargeback, we may provide relevant transaction, account, communication, authorization, billing, recorded communication, and service records to the applicable payment processor, financial institution, card network, or other authorized party to respond to the dispute.

This may include information reasonably necessary to establish:

• The transaction;
• Subscription authorization;
• Pricing;
• Services provided;
• Payment authorization;
• Cancellation history;
• Communications concerning the account; or
• Other relevant account information.

25. Corporate Transactions

If Elite Body Shops undergoes a merger, acquisition, reorganization, financing, bankruptcy, sale of assets, or other corporate transaction, information may be transferred as part of that transaction.

Any transfer will be handled in accordance with applicable law.

26. Legal Requests and Law Enforcement

We may disclose information when we reasonably believe disclosure is necessary to:

• Comply with applicable law;
• Respond to a valid subpoena;
• Respond to a court order;
• Respond to lawful governmental requests;
• Protect our rights;
• Protect the safety of individuals;
• Investigate suspected fraud or unlawful activity;
• Enforce our agreements; or
• Protect the security of our systems.

27. Data About Other People

If you provide us with personal information belonging to another individual, you represent that you have the authority or lawful basis necessary to provide that information to us.

You should not provide sensitive personal information about another individual unless it is necessary and you have the appropriate authority or legal basis to do so.

28. Changes to This Privacy Policy

We may update this Privacy Policy periodically.

When we make changes, we will update the Effective Date and/or Last Updated date at the top of the policy.

If we make material changes that require notice under applicable law, we may provide additional notice through reasonable means, including email or a prominent notice on our website.

Your continued use of our website or services after an updated Privacy Policy becomes effective constitutes acknowledgment of the updated policy, except where applicable law requires affirmative consent.

29. Relationship to Our Terms of Service

This Privacy Policy should be read together with the Elite Body Shops Terms of Service.

The Terms of Service govern the contractual relationship between Elite Body Shops and its customers.

The Privacy Policy describes our handling of personal information.

Nothing in this Privacy Policy limits any rights or obligations contained in the Terms of Service to the extent permitted by applicable law.

30. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, contact:

Privacy inquiries should be directed to:

info@elitebodyshops.com

31. Acknowledgment

By using our website or services, you acknowledge that you have had an opportunity to review this Privacy Policy.

Where applicable law requires consent for a particular activity, Elite Body Shops will obtain the applicable consent through the appropriate method.